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Retail Brand Manager

Job Description (English)

Accountable for the overall product & collection development, in addition to the brand identity and DNA to deliver the Brand’s P&L objectives. Work closely with other department such as Marketing, Retail Brand Management and Resources, to ensure that the brand philosophy is implemented in every aspect of each team’s working objectives related to the brand: Product, People and Customers. Deliver the product development lifecycles to be on time and achieving brand strategies in top and bottom lines.

Duties & responsibilities: 
  • Develop brand strategy and budgets, whilst ensuring alignment with company strategy and objectives.
  • Product delivery: Building and delivering seasonal portfolios on time, whilst building and delivering on 3 year business growth objectives, with best product development & quality practices
  • Development and success of the complete supply chain; alignment of the teams & processes
  • Accountable for maintain the approved budgets and merchandise planning targets, throughout the product's full supply chain cycle
  • Ensure clear milestones and on time delivery; constantly improving and reducing time factors and scheduling challenges
  • Complete budget management: production costs, logistics, pricing and sell through
  • Regular meetings with the various teams to ensure performance is being monitored and actions being taken early when required
  • Brand guidelines: give clear direction to Retail Brand Manager and Brand VM to create clear guidelines, capturing the brand identity and collections
  • Seasonal presentation to EXCOM of past period Achievement and next period action plan " Quantitative and Qualitative "
  • Complete quality management: product, customer experience, concepts, processes and team
  • Continually look to develop production costs, aligned with quality targets
  • Review that marketing is leading the communication of the brand identity internally and externally
  • Review the ecommerce business plan and developments: B2B and B2C
  • Review the customer experiences with Marketing, particularly with a view to Omnichannel integration
  • Oversee franchise growth planning and developments
  • Supervising, motivating and developing the teams to ensure effective growth and momentum of the company goals
  • Managing the overall costs & budgets, giving feedback to AK support functions as required 

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