Accountable for the overall product & collection development, in addition to the brand identity and DNA to deliver the Brand’s P&L objectives. Oversee that the brand philosophy is implemented in every aspect of each team’s working objectives related to the brand: Product, People and Customers. Deliver the product development lifecycles to be on time and achieving brand strategies in top and bottom lines.
KPIs:
- Brand P&L (Total Sales, GP and NP)
- Sell Through Rates & Terminal Stock
- Growth in market share
- Stock loss mitigation and inventory budget
- Quality of Brand Standards: Brand philosophy, quality and innovation
- Maintaining Brand Standards and market price positioning
- Staff retention and workforce development
- Maintain cooperative working relationships with all Department Heads
Responsibilities
- Develop brand strategy and budgets, whilst ensuring alignment with company strategy and objectives.
- Product delivery: Building and delivering seasonal portfolios on time, whilst building and delivering on 3 year business growth objectives, with best product development & quality practices
- Brand guidelines: direction to Brand VM to create clear guidelines, capturing the brand identity and collections
- Development and success of the complete supply chain; alignment of the teams & processes
- Accountable for maintain the approved budgets and merchandise planning targets, throughout the product's full supply chain cycle
- Ensure clear milestones and on time delivery; constantly improving and reducing time factors and scheduling challenges
- Complete budget management: production costs, logistics, pricing and sell through
- Regular meetings with the various teams to ensure performance is being monitored and actions being taken early when required
- Seasonal presentation to EXCOM of past period Achievement and next period action plan " Quantitative and Qualitative "
- Complete quality management: product, customer experience, concepts, processes and team
- Continually look to develop production costs, aligned with quality targets
- Review that marketing is leading the communication of the brand identity internally and externally
- Review the ecommerce business plan and developments: B2B and B2C
- Review the customer experiences with Marketing, particularly with a view to Omnichannel integration
- Oversee franchise growth planning and developments
- Supervising, motivating and developing the teams to ensure effective growth and momentum of the company goals
- Managing the overall costs and budgets; giving feedback to AK support functions as required