Accountable for the overall product & collection development, in addition to the brand identity and DNA to deliver the Brand’s P&L objectives. Oversee that the brand philosophy is implemented in every aspect of each team’s working objectives related to the brand: Product, People and Customers. Deliver the product development lifecycles to be on time and achieving brand strategies in top and bottom lines.

KPIs:

• Brand P&L (Total Sales, GP and NP)
• Sell Through Rates & Terminal Stock
• Growth in market share
• Stock loss mitigation and inventory budget
• Quality of Brand Standards: Brand philosophy, quality and innovation
• Maintaining Brand Standards and market price positioning
• Staff retention and workforce development
• Maintain cooperative working relationships with all Department Heads

Responsibilities

• Develop brand strategy and budgets, whilst ensuring alignment with company strategy and objectives.
• Product delivery: Building and delivering seasonal portfolios on time, whilst building and delivering on 3 year business growth objectives, with best product development & quality practices
• Brand guidelines: direction to Brand VM to create clear guidelines, capturing the brand identity and collections
• Development and success of the complete supply chain; alignment of the teams & processes
• Accountable for maintain the approved budgets and merchandise planning targets, throughout the product's full supply chain cycle
• Ensure clear milestones and on time delivery; constantly improving and reducing time factors and scheduling challenges
• Complete budget management: production costs, logistics, pricing and sell through
• Regular meetings with the various teams to ensure performance is being monitored and actions being taken early when required
• Seasonal presentation to EXCOM of past period Achievement and next period action plan " Quantitative and Qualitative "
• Complete quality management: product, customer experience, concepts, processes and team
• Continually look to develop production costs, aligned with quality targets
• Review that marketing is leading the communication of the brand identity internally and externally
• Review the ecommerce business plan and developments: B2B and B2C
• Review the customer experiences with Marketing, particularly with a view to Omnichannel integration
• Oversee franchise growth planning and developments
• Supervising, motivating and developing the teams to ensure effective growth and momentum of the company goals
• Managing the overall costs and budgets; giving feedback to AK support functions as required