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Buying & Merchandising (Brand) Head

Job Description (English)

Accountable for the overall product & collection development, in addition to the brand identity and DNA to deliver the Brand’s P&L objectives. Oversee that the brand philosophy is implemented in every aspect of each team’s working objectives related to the brand: Product, People and Customers. Deliver the product development lifecycles to be on time and achieving brand strategies in top and bottom lines.



  • Brand P&L (Total Sales, GP and NP)
  • Sell Through Rates & Terminal Stock
  • Growth in market share
  • Stock loss mitigation and inventory budget
  • Quality of Brand Standards: Brand philosophy, quality and innovation
  • Maintaining Brand Standards and market price positioning
  • Staff retention and workforce development
  • Maintain cooperative working relationships with all Department Heads



  • Develop brand strategy and budgets, whilst ensuring alignment with company strategy and objectives.
  • Product delivery: Building and delivering seasonal portfolios on time, whilst building and delivering on 3 year business growth objectives, with best product development & quality practices
  • Brand guidelines: direction to Brand VM to create clear guidelines, capturing the brand identity and collections
  • Development and success of the complete supply chain; alignment of the teams & processes
  • Accountable for maintain the approved budgets and merchandise planning targets, throughout the product's full supply chain cycle
  • Ensure clear milestones and on time delivery; constantly improving and reducing time factors and scheduling challenges
  • Complete budget management: production costs, logistics, pricing and sell through
  • Regular meetings with the various teams to ensure performance is being monitored and actions being taken early when required
  • Seasonal presentation to EXCOM of past period Achievement and next period action plan " Quantitative and Qualitative "
  • Complete quality management: product, customer experience, concepts, processes and team
  • Continually look to develop production costs, aligned with quality targets
  • Review that marketing is leading the communication of the brand identity internally and externally
  • Review the ecommerce business plan and developments: B2B and B2C
  • Review the customer experiences with Marketing, particularly with a view to Omnichannel integration
  • Oversee franchise growth planning and developments
  • Supervising, motivating and developing the teams to ensure effective growth and momentum of the company goals
  • Managing the overall costs and budgets; giving feedback to AK support functions as required


Job Description (Arabic)

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