• Profile

Head of Marketing

Job Description (English)

The primary objectives is to achieve a great customer experience seamlessly both online and offline, that will ensure achievement of top line targets, for each brand. Achieved by delivering Omnichannel based marketing strategies aligned with accurate customer data capture, data management and technology integrations, with all departments. Driving existing and new customers to engage with our brands, increasing dwell time, conversion rates, ATV /UPT, sell through and sales per SQM. Directly responsible for technology, marketing and customer management.

Quantitative KPI’s

  • Marketing budget ROI
  • Growth in Footfall, conversion rates (online and offline), Customer retention, Sales Targets and LFL
  • Digital & Traditional media growth and interaction
  • Promotional campaigns and materials delivered on-time
  • Loyalty and engagement programs

Qualitative KPI’s

  • Development of Customer Services and customer engagement
  • Regularity and quality of content (internal and external)
  • Staff retention and workforce development
  • Maintain cooperative working relationships with all Department Heads


  • Direct marketing business partner teams, both brand aligned and company aligned
  • Consolidating, validating, monitoring and managing the plans, platforms, content, budgets and interdepartmental work flows, for all brands (own brands and franchise brands).
  • Develop first class customer relationship management, customer service and customer experience both offline and online
  • Development, implementation and operational management on Omnichannel excellence to the business
  • Manage the entire content development journey, from the studio shoots to the graphics developments, online and offline.
  • Develop, implement and manage an integrated loyalty program
  • Lead the cross-channel marketing and communication campaigns for all brands: covering all areas of the online and offline mix: CRM, advertising, SEM, social, affiliates, partnerships, PR, company’s website and other corporate new media channels.
  • Blue sky thinking, planning and implementation for customer experiences (offline & online)
  • Accountable for building and monitoring all marketing budgets
  • Accountable for adherence to each brand guideline standards being upheld
  • Further development of the brand guidelines for our own brands
  • Lead development of the marketing team, taking into the account the importance of clear directives, team spirit and collaboration with a team that looks after multiple brands, based in different countries and varied functional responsibilities within marketing, to support and deliver all marketing initiatives.
  • Oversee the development of the Trading calendars, ensuring effective delivery of promotions for each collection and/or season
  • Corporate marketing, supporting our business growth with franchise and business partners. This will include brochures, websites and profiles
  • Monitoring the effectiveness of the marketing activities and programs, recommending opportunities for better ROI in future
  • Responsible for all marketing material within your team, including production and delivery
  • Monitoring the marketplace and conducting analysis on key competitors
  • Ensure we stay informed and on time with new industry initiatives and developments.

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