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Head Of Brand - Rina

Location:
Riyadh
Job Description (English)
Accountablefor the overall product and brand development, identity, DNA and strategies,including offline and offline expansion, to deliver Brand P&L objectives.Responsible to ensure the brand philosophy is implemented in every aspect ofeach team’s working objectives related to the brand: Product, People andCustomers. Deliver the product development lifecycles to be on time andachieving brand strategies in top and bottom lines. 
 
Key reponsibilites
Develop brand strategy and budgets, whilst ensuring alignment with company strategy and objectives.
Product delivery: Building and delivering seasonal portfolios on time, whilst building and delivering on 3 year business growth objectives, with best product development & quality practices
Brand guidelines: direction to Brand VM to create clear guidelines, capturing the brand identity and collections
Retail delivery: responsible for overall success of brand standards delivery in stores and Trading Calendars, with Brand VM and RBM
Development and success of the complete supply chain; alignment of the teams & processes
Accountable for clearly aligned merchandise planning throughout the product's full supply chain
Oversee a clear strategy and outcome manages terminal stock management
Ensure clear milestones and on time delivery; constantly improving and reducing time factors and scheduling challenges
Complete budget management: production costs, logistics, pricing and sell through
Regular meetings with the various teams to ensure performance is being monitored and actions being taken early when required
Seasonal presentation to EXCOM of past period Achievement and next period action plan " Quantitative and Qualitative "
Complete quality management: product, customer experience, concepts, processes and team
Oversee that marketing is leading the communication of the brand identity internally and externally
Oversee the ecommerce business plan and developments: B2B and B2C
Continually look to develop customer experiences with Marketing, particularly with a view to Omnichannel integration
Oversee franchise growth planning and developments
Supervising, motivating and developing the teams to ensure effective growth and momentum of the company goals
Managing the overall costs and budgets; giving feedback to AK support functions as required

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